She is known to be fond of having a spray tan. But Kim Kardashian has seemingly gone a little too far with her latest bronzing regime.
The 31-year-old's bright orange dress was almost hard to distinguish from her deepening tan as she promoted The Kardashian Kollection at the Woodfield Mall in Schaumburg, Illinois this evening.
The attire, however, clung to Kim's curves perfectly and showed off plenty of her ample assets.
Kim paired the eye-popping outfit with some nude stilettos and an oversized bag plus a gold necklace choker. She was joined by her sister Khloe, who opted for some questionable attire.
While the 27-year-old all-in-one patterned jumpsuit was cute, it failed to flatter her own sensational curves. Unlike her older sister, Khloe covered up with a cropped leather jacket and showed off her huge engagement and wedding ring.
During the event, the social networking mad celebutante posted several pictures of herself, including one of her pulling faces for the camera.
She captioned the quirky snap: 'Silly at Sears!'
She also posted a photograph of her and her sister in the back seat of their chauffeured car making their way to the event.
She captioned the picture: 'Koko & Kiki'.
Kim was clearly in a happy mood, and it may well have something to do with her good night's sleep the night before.
The reality star was snapped snoozing by her mother Kris Jenner and the Kardashian matriarch wasted no time in posting the picture to her Twitter page.
The 56-year-old mother-of-six uploaded the snap and posted the caption: 'I love that @kimkardashian still crawls in bed with me...she's still my little girl! #favoritething.'.
Kim was seen with her hand to her face and is dressed in a modest pair of long-sleeved grey pyjamas - a far cry from her usual sexy day-to-day image.
Kim, Kris and Khloe Kardashian are in Chicago promoting their Kardashian Kollection for Sears line together.
Kourtney, who is currently heavily pregnant with her second child did not make the trip. As the reality TV family arrived into Chicago airport they were greeted by a number of fans.
But Kim didn't appear in the mood to mingle and failed to smile when accosted by her admirers.
The reality star, who is currently dating Kanye West, donned a simply grey jacket, a white top and a pair of black baggy trousers for the journey.