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Sony launches PlayStation 4 in India at Rs 39990 price

By FnF Correspondent | PUBLISHED: 18, Dec 2013, 19:41 pm IST | UPDATED: 18, Dec 2013, 19:41 pm IST

Sony launches PlayStation 4 in India at Rs 39990 price Mumbai: Sony today launched the PlayStation 4 in India at a price of Rs 39,990, while users who want to buy an extra controller will have to shell out Rs 4990 more. The PS4 'Eye' or the motion sensor camera will cost an extra Rs 4990 as well.

PS4 users will also have to shell out around Rs 2500 to Rs 5000 for games. The device will hit the stores in India on 6th January. Some of the initial launch titles include Assassin's Creed IV: Black Flag, FIFA 14, Need for Speed Rivals. PS3 users who had bought the PlayStation Plus membership will find that this works with the PS4 as well.

Japanese technology giant Sony said on Wednesday that the latest edition of its popular gaming console, PlayStation4, would be available in India from January 6 for Rs 39,990.

"After a successful launch across the US and European markets, we are putting in all our energy to introduce the PS4 to Indian consumers. India launch is happening ahead of introduction in the Japanese market, which speaks about our commitment to the market here," PlayStation India Country Head Atindriya Bose told reporters.

The PS4 was released in US in November for USD 399 and more than 2.1 million units of the console have already been sold.

PS4 competes with Microsoft's Xbox One, which is priced USD 100 higher.

No announcements on its availability in India have been made yet.

PlayStation has a big fan following in India with an estimated userbase of about 1.8 million users across PS2, PS3 and PSPs.

"Though I can't share exact sales targets, but we are confident of showing similar numbers as PS3 in the third year (of its sales)," Bose said.

On pricing, he said the cost may appear steep but tax rates alone constitute 35-38 per cent.

The gaming market in the country is in the nascent stage, with mobile games accounting for the lion's share.

The Indian gaming console market is estimated to be worth Rs 750 crore and Sony claims to have over 70 per cent share. He added that there are about 6-7 million regular gamers, who don't own a console but access these devices at other places like a friends' house.

"These are the low hanging fruits for us...With the introduction of PS4, we expect our (market) share to grow. But the challenge is also to grow the market at the same time," Bose said.

The PS4 console would not include any pre-bundled games, but gaming enthusiasts can choose from a library of over 20 first and third-party games, including titles like Knack and Killzone: Shadow Fall, priced Rs 2,500 onwards.

The PS4 system would include a DualShock4 wireless controller and integrates second screens, including the PlayStation Vita system (PS Vita), smartphones and tablets to connect gamers to the PlayStation ecosystem wherever they are.

Sony said the PlayStation camera will be retailed at Rs 4,990, while an additional PS4 controller would be available at Rs 4,990.

The PS 4 is powered by an eight-core AMD Jaguar CPU and features 500GB hard drive, 8GB of unified memory and built-in Blu Ray drive. It also features WiFi connectivity option, an Ethernet port, Bluetooth and two USB ports.
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