New Delhi: Maruti Suzuki India, country's largest car maker on Monday launched the Ciaz sedan between Rs 6.99 lakh and Rs 9.8 lakh (ex-showroom Delhi). Maruti Ciaz will take on the likes of Honda City and Hyundai Verna.
Developed with an investment of Rs 620 crore, the most on a product by Maruti yet, Ciaz is aimed at the Indian and Chinese markets. With the past experiment, with the Baleno and SX4 mid-sized sedans not yielding the desired result, Maruti Suzuki is aiming to be third-time lucky. With Ciaz, it is completely changing the approach of branding, marketing and selling the car.
The company claims that Ciaz offers 10-12% more room than other mid-sized sedans. According to Maruti, the diesel version of the car runs 26.2 km on each litre of fuel and the petrol variant 20.7 kmpl on the lighter fuel.
The petrol-powered car has a 1.4-litre engine, while the diesel plant is of 1.3 litre. The car will be available in four variants, with both manual and automatic transmission, the automatic transmission is only available in petrol.
In a review, Zigwheels.com said, "The interiors are a bit of mixed bag. It doesn't feel as premium as the exterior would suggest, but quality of materials, fit and finish and space inside the cabin are all remarkable."
"On the features front, Maruti has studied their competition well to equip the Ciaz with all the bells and whistles that a car of this class should have. The touchscreen system is a bit slow, especially while relaying feed from the rearview camera, the rear seats could have come with adjustable headrests and a reach adjustable steering could have done it some good, but overall, the Ciaz is a well rounded package," it added.
