Do you love your sister? Then it's time you stop saying BC

New Delhi: Raksha Bandhan is a time when siblings come together to embrace their bond and show their appreciation for one another.

Sisters are running around to find the perfect Rakhi for their brothers and brothers are attempting to find the perfect gift for their sisters. But this year, brothers can make a grander gesture from the heart.

A video by Ogilvy & Mather for Post Pickle, sends a simple message, yet powerful to all the brother's on the one gift every sister truly deserves - dignity.

The footage shows a girl talking about her brother who has given her everything she has wanted, but what she wants from him, is to stop using the word "Behen#@$*.

The video sheds light on the habitual abuses that have become normal, without realising the ocially demeaning connotations attached to it.

Watch on Youtube: #ForASister - The gift she deserves