Brand Bengaluru got its own logo on Sunday - the tagline 'Bengaluru - Be U' (be you) is expected to build the city's image on the global stage. The city is the first to gets its own identity badge. Selected from 1,350 entries, the logo aims to signify Bengaluru's cosmopolitan culture, a sense of belonging, 480-year history and futuristic outlook. IT-BT and tourism minister Priyank Kharge said the logo would be used to enhance tourism in Karnataka.
"We are the world's most dynamic city and have a rich heritage which people are forgetting. So the idea is to brand Bengaluru with its history, culture, art and its cuisines and portray this as a global brand," said Priyank Kharge.
The rolling font was devised by bankers-turned-designers Rushi Patel and M Venkateswara Rao, founders of Nammur, a design firm. The first two letters, B, E, and the last, U, of Bengaluru are in red, highlighting the tagline Be U. The seventh and eighth letters (U and R) resemble the vowel, oo, in Kannada.
A creative group, Nammur, designed the logo."The concept is 'Be & You, anybody can be yourself in Bengaluru.' We have been working on this logo for nearly one year and we were interviewed for this many times to describe how it will take city to next level," said Venkatesh, a member of Nammur.
The logo was unveiled amid festivities at Vidhana Soudha, which was opened up for Open Street, in the presence of Bengaluru development minister K J George, Gandhinagar MLA Dinesh Gundu Rao, Shantinagar MLA NA Haris, and Bengaluru mayor R Sampath Raj.
Over the past few years, the city of Bengaluru has made it to international headlines for its frothing lakes, garbage crisis and crumbling infrastructure. The latest move is being viewed as the government's attempt to ensure a better branding for Bengaluru.