London: Women have long envied celebrities like Kim Kardashian, Beyoncé and Jennifer Lopez for their shapely curves.Now they too can have the perfect bottom - with a £6 pair of padded knickers from Asda.
According to the Daily Mail report, the underwear contains hidden pads high on the buttocks to make them appear fuller and more peachy.
Customers will even be able to 'double up' on the flesh-coloured padding to make their bum seem as big as possible.
It is the biggest-scale outing so far for the 'padded bra for the bum', which has already proved a hit with online shops like Asos.
It is also the cheapest, with Asda claiming there is no thriftier option on the high street.
The supermarket's clothing arm George launches the seam-free pants - nicknamed Great Bum Briefs - today after running a poll which found more than half of women were unhappy with their bottom.
Buying director Helen Connolly said: 'Shapewear is fast becoming an essential wardrobe staple for British women.
'We are expecting our customers to really get "behind" this new product.'
The supermarket's poll found 92 per cent of women already buy some kind of 'shapewear' to improve their look - with 42 per cent spending up to £100 a year.
And 52 per cent are unhappy with their bottoms as they currently are, the survey found - far more women than were dissatisfied with their stomach (33 per cent) or thighs (15 per cent).
The celebrity with the most envied bottom was Scarlett Johannsen - with Cheryl Cole, Nicki Minaj, Kim Kardashian and Pippa Middleton making up the rest of the top five.
It is not the first time Asda has tried to cash in on the bum-enhancing craze.
The supermarket said its Great Bum and Tum Jeans became the best selling pair of jeans in its history, shifting 600 pairs in the first five hours of sale.
There are already several pairs of padded pants on the market, with Spanx booty boosting shorts getting the biggest thumbs-up from our Femail writers earlier this year.
But at £72 a pop, they won't leave much change in the back pocket to do the 'Asda price' spank.
