LA: Seeing a supermodel posing for some arty black and white shots in nothing but her birthday suit is nothing new. But when they are supposed to be promoting a new lingerie range, surely it makes sense to actually wear the clothes?
But Bar Refaeli clearly thought she would get more attention if she was completely naked and she might well be onto something.
According to the Daily Mail report, the Israeli babe posed for a black and white TV advert to promote her new underwear line Under.Me.
And in the advert she is seen checking herself out in the mirror while wearing absolutely nothing having just got out of the bath, giving no clue as to what she is trying to sell.
The advert starts with her lazing in the bath before it cuts to her lounging on a bed and then an armchair puffing on an unlit cigar.
Dressed in a pair of black knickers and a T-shirt, she then pulls on some socks, proving that she really promoting her range and not just looking for an excuse to show off her enviable figure.
She is then seen in her garden mowing the lawn and skimming the pool in her knickers before practising a few baseball swings.
Then it's back to the bathroom where she is naked again and combing her hair in front of the mirror while checking herself out.
The range, called Under.Me, is exclusively designed by the model, who has stuck to simple lines and soft cotton for her range.
When she launched it she said: 'My underwear is the clothing article closest to my body, and as such, I want it to complement it and not steal the show. There is nothing better than simple, comfortable, quality clothing.
'My work means I’m travelling all the time, rushing from city to city and wearing the most incredible, elaborate designs. I love it, but on my downtime I just want to relax and be myself.
'I don’t want my clothes to define me. And that’s the idea behind under.me - a focused collection of beautifully-made basics that look good and feel amazing. That’s all I need.' She added: 'Because underneath my clothes lies the real me. Nothing else.'
The stunning star follows in the footsteps of fellow models Gisele Bundchen and Elle Macpherson - the latter launched her range 20 years ago. Having modelled plenty of other lingerie ranges before, this is Bar's first collection of her own.
She also said: 'It was appealing to me to do a line of underwear from the fabric I like with the basic, comfy design I always look for, as well as underwear that can actually be delivered to your door.'
The range, which has men's underwear as well as women's, includes black and white cotton bras, knickers, briefs and vests in soft cotton and is described as 'a new label of underwear for men and women, designed to simply fit'.
