Sachin Tendulkar's Deepfake Video Discussing Sara Tendulkar Goes Viral

By FnF Correspondent | PUBLISHED: 15, Jan 2024, 15:21 pm IST | UPDATED: 15, Jan 2024, 15:21 pm IST

Cricket legend Sachin Tendulkar has become the latest victim of deepfake technology, with a manipulated video circulating on social media. The video shows Tendulkar endorsing the gaming app "Skyward Aviator Quest" and falsely claiming that his daughter Sara Tendulkar benefits financially from it. In response, Tendulkar has flagged the fake video, emphasizing the need for vigilance and swift action against the spread of misinformation.

Expressing his concerns on X (formerly Twitter), Tendulkar urged users to report such deceptive content in large numbers. The legendary cricketer highlighted the disturbing misuse of technology, emphasizing the role of social media platforms in curbing the spread of deepfakes. Tendulkar tagged key authorities, including the Ministry of Electronics & IT, Rajeev Chandrasekhar, and Maharashtra Cyber, seeking their attention to the matter.

Acknowledging Tendulkar's complaint, Maharashtra Cyber Cell has initiated an investigation into the deepfake video. This move reflects the seriousness with which authorities are treating the issue of deepfake technology misuse. The cyber cell aims to identify the culprits behind the creation and circulation of the fake video.

The deepfake video features Tendulkar promoting the gaming app "Skyward Aviator Quest," claiming that players can earn substantial amounts daily. However, Tendulkar has clarified that the video is entirely fabricated. At the time of writing, the app is available on the Apple App Store with a description emphasizing strategic planning and engaging clicker game mechanics.

A user review on the app warns against its addictive nature, likening it to gambling. The reviewer shared a personal experience of initially making profits but eventually facing unpredictability and losses. The cautionary tale advises users to steer clear of such get-rich-quick schemes and suggests considering the stock market for more reliable returns.

Tendulkar's case underscores the growing threat of deepfake technology, which has also impacted other public figures, including actors like Katrina Kaif, Alia Bhatt, and Priyanka Chopra. Governments worldwide are devising strategies to combat the malicious use of deepfakes, considering the potential harm caused by the rapid spread of misinformation on social media.