Why more Indians under 40 are choosing vegetarian diets

New Delhi: Vegetarianism in India had long been regarded as a religious or cultural choice. Now, however, a new generation of Indians under the age of 40 is opting for a plant-based diet for reasons that extend far beyond cultural expression. Health, fitness, sustainability, and even productivity during the day are all influencing the way young adults perceive their plate.

Health over habit

“Many people under 40 are choosing a plant-based diet not just because of tradition, but because of health, fitness, and lifestyle reasons,” says Dr Rupa Shah, Chairperson, Physicians Association for Nutrition – Mumbai Chapter. "Young Indians are more aware of how food impacts energy, sleep, skin, and digestion. With processed meats, fried foods, and heavy animal proteins linked to higher risks of obesity, heart disease, and digestive issues, many prefer the lighter, cleaner option of plant foods," Dr Rupa added.

Fitness as a driving force

A surprising motivator behind this shift is fitness. More young people are hitting the gym, and while earlier meat was considered the go-to for building muscle, now they’re asking how to get the same results on a vegetarian plan. “Plant-based diets, when designed smartly, can give the same protein and nutrition as a non-vegetarian diet, but with less fat and fewer risks,” Dr Shah explains. Pulses, dals, nuts, seeds, and soy are powerful protein sources that support stamina and recovery without weighing the body down.

Is plant-based food sustainable for the body and lifestyle?

Plant-based food is also easier to digest in India’s climate, making it a sustainable option for those working long hours. Rather than opting for dense animal protein that makes individuals lethargic, plant-based meals offer sustained energy that suits active city lifestyles better. This isn't merely about body health; it's about the sustainability of everyday life. A lighter diet equates to enhanced concentration in the workplace, additional energy for exercise, and general overall health.

An eye on the planet

Another key motivator is environmental consciousness. Most Indians in their 20s and 30s understand that the mass production of meat leaves a very big carbon footprint. Opting for vegetarianism enables them to follow their personal principle of sustainability and climate consideration.

For India's under-40 population, vegetarianism is not a denial but gaining more energy, improved fitness, smoother digestion, and a way of life harmonising with health as well as nature. It's a considerate choice that combines tradition with contemporary science, demonstrating that plant-based living is not an ephemeral trend but a sustainable movement.